Madison Avenue on Social Media

Finally, the advertising industry has mastered the use of social media. Libraries that aren’t already on the “2.0” bandwagon should glean a few insights from this article in the New York Times.

There is a compelling case study of a campaign by Proctor and Gamble that seeped so far into the collective pop culture consciousness that Sesame Street did a spoof of the P&G Old Spice commercials.

Wouldn’t you rather see Grover talking about how much he loves his local library?

Social media – it’s cheap, it’s easy and it can generate buzz.


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