Why is DAM so DAM Confusing?

Another great resource for you – this time on Digital Asset Management. This is something that many businesses want and need, but have no idea where to start and how to prioritize the implementation, education and use of systems.

This article specifically is about why it is such a confusing subject for multi-disciplinary organizations. This blog by Henrik de Gyor offers some superb jumping off points for those interested in DAM or saddled with that responsibility anyway.

I have a particular interest in all of this as I consider myself the translator between the technical folks, the creatives and the business stakeholders. As an LIS professional with a sordid past as an advertising producer and asset manager, I like to identify common concerns for all parties and simplify the solutions. I think that is the key to any successful DAM system. At least one that people will find useful in their daily work…

Finally, here’s another of my favorite posts on this DAM blog – “Why do I need a Digital Asset Manager?”


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