Here’s a great article about Metadata as a Service by Swati Parashar. In it, he muses about how metadata is more than just a search enabler, but can add value to workflow. That is, if companies recogize that the metadata by itself is not a magic bullet, but rather enhanced by the development of taxonomy and controlled vocabulary.
In addition, here is my favorite observation:
“The problem is a lack of consistent metadata support from application to application, and tools to manage metadata from end-to-end.”
Finally, someone calls out the issues that exist, for instance, when someone saves a bunch of metadata in an Adobe Photoshop file in File Info and then expects it to seamlessly import into their DAM of choice. Heck, it doesn’t even really import into Flickr consistently. Why, oh, why can’t everyone be interoperable?
Runner up to that observation is the fact that many users mis-identify a DAM as a workflow and now many are apt to misclassify XMP as an application. A DAM is like a filing cabinet. Workflow requires people, schedules, and activity.