Why Didn’t We Think of This Before?

2011 Mover and Shaker Andy at the Agnostic, Maybe blog had a beyond brilliant idea inspired by the new Morgan Spurlock movie POM Wonderful Presents: The Greatest Movie Ever Sold. Why not introduce advertising and product placement into libraries?

Here’s the thing. I worked in libraries and then I worked in advertising for over a decade and now I am a bona fide librarian working in a corporate setting. Corporations have money that they use to buy media or product placement to reach their particular niche target markets.

Libraries – public and academic – draw unique demographics. Libraries tend to have a lot of space that can be utilized for ads as well as opportunities for cross promotion or product placement. How about the Amazon Kindle Best Seller Corner? Neighborhood Movie Night courtesy of Sony Pictures? Apple Music Studio?

I know that librarians have balked in the past about services that are self sustaining (like the Denver Public Library Digital Collections selling prints) and that many stipulations are placed on federal, state and locally funded entities like libraries forbidding certain types of funding sources and behavior. However, when the typical government funding sources are no longer available, can these parameters persist?

This idea would help advertising agencies too. They are struggling to navigate the new economy the same way that libraries are, albeit with flashier cars and better clothes. Let’s get over ourselves already and do something to keep libraries relevant. Thanks Andy!




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