By now, I am sure you are all aware of Pinterest – the well designed curation site allowing ease of sharing or as they put it “Pinterest lets you organize and share all the beautiful things you find on the web.”
Pinterest is being touted as the next big thing in social media and as exemplifying a cosmic shift from search to discovery. While I have long been a fan of using social bookmarking tools like Diigo and Delicious to collect content for my blog, Pinterest takes this type of curation to a new more visually appealing level.
I think I will find it useful in organizing ideas and inspirations for shopping and reading and movie watching in my personal life and it is fascinating to see what my friends pin – from my shoe obsessed art director pal with impeccable taste to photography buffs and crafty crafters.
I can’t help but wonder, however, if the rich data collected from the participants will somehow mean that now we are all crowdsourcing market research. Like a giant digital focus group, we are telling advertisers what interests us and doesn’t. I see a future where my sidebars become even more Orwellian.