Ever wonder how the publishing industry is integrating metadata into their workflow? Check out this great interview with Workflow Maven Laura Dawson.
Like many other industries, the publishing industry certainly recognizes the need to metadata especially in the world of e-books, but has tended to assign one person to the task of metadata creation and application.
Instead, as Laura points out, everyone in an organization needs to take responsibility for their own metadata whether in marketing, production or editorial. As individuals enter and use metadata related to their particular niche, the metadata develops more accuracy and becomes useful and complete.
In addition, editors in particular need to develop comfort with entering metadata. Ultimately, the success and quality of metadata depends on many stakeholders not just one person.