I love nothing more than crowd sourcing, metadata and a bit of archival material, so this project is really interesting. By creating a series of online games, like Alum Tag, where the goal is to recognize an alum in an old photo, the archivists at Dartmouth have created a method to propel findability.
In collaboration with Mary Flanagan, an artist-designer and digital humanities professor at Dartmouth, Peter Carini, the Dartmouth college archivist obtained a grant from the National Endowment for the Humanities and the project launched.
Naturally, the tags must be vetted by real, live archivists to ensure viability, but the process goes a heck of a lot faster than waiting until there is time to apply full and proper metadata. In the meantime, as the games collect data, the collections open to a wider audience sooner than waiting in line for formal processing.
And, as long as the metadata is of sufficient quality (current stats point to 70-80% of tags are good), this is a win win situation.