This post and video from Ashley Swartz of Furious Minds has one of the best lines I’ve run across regarding metadata recently:
If content is king, then context is his queen.
Swartz discusses the discrepancy between greatly increased online video advertising spending, proliferation of video enabled devices (by 2015 two per every person on earth), and the lack of findability plaguing online video currently.
Tagging with relevant metadata will enable greater use and visibility. Ashley uses a great example of cross promotion via Jennifer Aniston’s sweater. Opportunities are being missed because the content is not given proper context via the metadata.
Also valuable are the nods to companies that handle complex tagging for visual imagery like Watchwith and Veenome. File that under “I wish I thought of that idea” and take six minutes to watch this informative video whether you tag video, photos or documents the points are timely and thought provoking.