PacaSearch: Fossilized Mammoth Dung

I’ve written about PacaSearch — the federated search engine for the stock photo industry allowing access to over 173 million licensable images. Well, I just read an amusing anecdote on a swell blog Visual Connections.

Seems a photo researcher in the publishing industry was fruitlessly searching for an image of fossilized mammoth dung. When she ran into the PACA folks at the Visual Connections Expo in Chicago they located an image for her in about ten seconds all due to the crass amazingness of the PacaSearch tool.

The interview with Doud Dawirs from PACA in the blog post also reveals that current PacaSearch users are loyal, the simplicity of the interface will not change, support has been added for motion clips and that users should begin by watching the simple tutorial. Another search tip – sometimes it’s what NOT to search for that matters most for relevant results.

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