What Does a Digital Asset Manager Need to Know?

Here’s a great article on CMS Wire by Henrik de Gyor that explains what a good digital asset manager needs to know. Since I am a DAM, I was particularly interested to see the proposed skill set which includes some likely and unlikely qualities such as:

  • Resourcefulness
  • Willingness to help people
  • The ability to explain the system and processes to users in their terms, not techy elitist terms
  • Accountability
  • Proactiveness
  • Enthusiasm and being an “agent of change”
  • The ability to speak up
  • How to create, impart and implement processes
  • Being able to track performance, accuracy of metadata and errors
  • How to use the LAMP Solution Stack
  • A love of information
  • Knowing how to say no

Also, there is some useful information on determining DAM maturity which can really help roadmap future growth and goals for your system. I am going to dive into this and also brush up on my LAMP – starting by learning mySQL in October. I was happy to see that I already exhibit many of the other qualities listed.



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